About MacResolutions - Professional Macintosh Service

About MacResolutions

ello, I am Fred Balin, principal at MacResolutions. I am a former Apple product manager, software designer, publishing professional, educator, and New York expatriate.

MacResolutions was founded shortly after attending a session at MacWorld Expo / San Francisco 1998 entitled "How to Become Your Own Troubleshooting Guru." The presentation by the engaging MacWorld columnists David Pogue and Joseph Schorr (and described in their comprehensive book MacWorld Mac Secrets), discusses how following just three basic steps will solve 95 per cent of your Macintosh problems.

Well, maybe…but I've spent the last six years totally immersed in the remaining 5 per cent and and everything new that's followed.

Unparalleled Elegance, Underlying Complexity

Apple continues to extend the boundaries of the Macintosh's highly-polished elegance, ease-of-use, and functionality. In a world of cold technologies, the Mac remains a beacon. But with new features and capabilities come increased underlying complexity and more things that can go awry.

Unless you're an expert, you may not be able to solve your Mac-related problems. Apple's phone support is usually quite good, but they can't resolve all issues and won't delve into areas dealing with any of the multitude of non-Apple hardware and software products that may be part of your system. In that case, you may need to contact a host of other developers to isolate and solve problems.

Busy Macintosh-using professionals just don't have the time. They can best be served by a single expert source of contact that can conclusively resolve problems across all components of their Macintosh systems.

And so a company and a mission were created: MacResolutions. Guaranteed solutions to your Macintosh problems.

How We Do It

To provide this superior level of service, I have done the following:

Drawn on my experience with Macintosh systems as an Apple product manager, designer of educational software, and long-standing Mac user.
Developed, tested, and refined a mechanism to get to the root of problems and to conclusively resolve them.

Researched, compiled, and continually updated known issues and solutions across key products used on Macintosh systems.

Created alliances with various consultants, technicians, and resellers to provide additional expertise and service, as required.

Defining A Target Market

As I began to work with a wide array of clients, other aspects of my background emerged as additional customer benefits and helped to narrow my focus. I have a long experience in "content creation," as a teacher, educational writer, owner of an editorial and production company, supervising editor (MacMillan Publishing Company), and educational software designer (Computer Curriculum Corporation). I am also well-versed in communications media (Ed.M. in Instructional Technology and Media, Columbia University).

Creative professionals flock to the Mac and with my complimentary background, I have chosen to focus on that market.

MacResolutions helps creative professionals get the most out of their Macs.

Helping Customers Extend

As we resolved client problems, we also pointed out system deficiencies and potential improvements. Soon clients turned to us for upgrade recommendations and infrastructure enhancements. We realized how difficult it is for our clients to keep up with all the new Macintosh possibilities as well as the impact of any change on a system or infrastructure. So we added a new service.

With a MacResolutions Needs Analysis you get comprehensive recommendations and specifications so you know all requirements and implications before making any changes.

I love what you are doing with your Macintosh systems and want to help you continue to increase your capabilities and productivity.

Home At Last

New York City is the confluence of the melting pot and the power structure. It is an arena of energy and possibilities, of the neighborhood and the global. It is like no other place. But here I'm close to the Cupertino mother ship, at the epicenter of technological innovation, have the opportunity to work with great clients, and can still get an excellent bagel (Izzy's, Palo Alto).

Thank you to all our clients, who have propelled us to provide new and higher levels of service. Thank you as well to our prospective clients and partners, who subscribe to and pass along our free special reports and newsletters.

Yours in maximizing the potential of your Macintosh systems,

Fred Balin

Principal, MacResolutions

Palo Alto

MacResolutions
3790 El Camino Real, #2005
Palo Alto, CA 94306
650-565-8120
info@macresolutions.com

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©2001, Fred Balin, MacResolutions
All rights reserved.

Apple, Mac, and Macintosh are registered trademarks of Apple Computer, Inc.





		About MacResolutions ello, I am Fred Balin, principal at MacResolutions. I am a former Apple product manager, software designer, publishing professional, educator, and New York expatriate. MacResolutions was founded shortly after attending a session at MacWorld Expo / San Francisco 1998 entitled "How to Become Your Own Troubleshooting Guru." The presentation by the engaging MacWorld columnists David Pogue and Joseph Schorr (and described in their comprehensive book MacWorld Mac Secrets), discusses how following just three basic steps will solve 95 per cent of your Macintosh problems. Well, maybe…but I've spent the last six years totally immersed in the remaining 5 per cent and and everything new that's followed. Unparalleled Elegance, Underlying Complexity Apple continues to extend the boundaries of the Macintosh's highly-polished elegance, ease-of-use, and functionality. In a world of cold technologies, the Mac remains a beacon. But with new features and capabilities come increased underlying complexity and more things that can go awry. Unless you're an expert, you may not be able to solve your Mac-related problems. Apple's phone support is usually quite good, but they can't resolve all issues and won't delve into areas dealing with any of the multitude of non-Apple hardware and software products that may be part of your system. In that case, you may need to contact a host of other developers to isolate and solve problems. Busy Macintosh-using professionals just don't have the time. They can best be served by a single expert source of contact that can conclusively resolve problems across all components of their Macintosh systems. And so a company and a mission were created: MacResolutions. Guaranteed solutions to your Macintosh problems. How We Do It To provide this superior level of service, I have done the following: Drawn on my experience with Macintosh systems as an Apple product manager, designer of educational software, and long-standing Mac user. Developed, tested, and refined a mechanism to get to the root of problems and to conclusively resolve them. Researched, compiled, and continually updated known issues and solutions across key products used on Macintosh systems. Created alliances with various consultants, technicians, and resellers to provide additional expertise and service, as required. Defining A Target Market As I began to work with a wide array of clients, other aspects of my background emerged as additional customer benefits and helped to narrow my focus. I have a long experience in "content creation," as a teacher, educational writer, owner of an editorial and production company, supervising editor (MacMillan Publishing Company), and educational software designer (Computer Curriculum Corporation). I am also well-versed in communications media (Ed.M. in Instructional Technology and Media, Columbia University). Creative professionals flock to the Mac and with my complimentary background, I have chosen to focus on that market. MacResolutions helps creative professionals get the most out of their Macs. Helping Customers Extend As we resolved client problems, we also pointed out system deficiencies and potential improvements. Soon clients turned to us for upgrade recommendations and infrastructure enhancements. We realized how difficult it is for our clients to keep up with all the new Macintosh possibilities as well as the impact of any change on a system or infrastructure. So we added a new service. With a MacResolutions Needs Analysis you get comprehensive recommendations and specifications so you know all requirements and implications before making any changes. I love what you are doing with your Macintosh systems and want to help you continue to increase your capabilities and productivity. Home At Last New York City is the confluence of the melting pot and the power structure. It is an arena of energy and possibilities, of the neighborhood and the global. It is like no other place. But here I'm close to the Cupertino mother ship, at the epicenter of technological innovation, have the opportunity to work with great clients, and can still get an excellent bagel (Izzy's, Palo Alto). Thank you to all our clients, who have propelled us to provide new and higher levels of service. Thank you as well to our prospective clients and partners, who subscribe to and pass along our free special reports and newsletters. Yours in maximizing the potential of your Macintosh systems, Fred Balin Principal, MacResolutions Palo Alto


MacResolutions 3790 El Camino Real, #2005 Palo Alto, CA 94306 650-565-8120 info@macresolutions.com		home \| why us \| services \| clients \| reports \| about us ©2001, Fred Balin, MacResolutions All rights reserved. Apple, Mac, and Macintosh are registered trademarks of Apple Computer, Inc.